Different Look, Same Love for the Outdoors: Our Brand Refresh Journey
Things may look a little different around here—and that’s the point! The entire team at Highwood USA is so excited to share our refreshed brand with you. From our updated logo and color palette to subtle details across our website and products, this rebranding is more than just a refreshed look—it’s a reflection of where we’ve been and where we’re headed.
Why the Change?
As we’ve grown, our brand has grown with us. Our refreshed look reflects that journey, and the same values you have trusted all along. It represents our promise to make outdoor living more comfortable, more stylish and more durable than ever. We believe your time outdoors, shared with friends and family in true comfort and luxury, deserves products that feel just as enduring from a brand you can trust.
What’s New
Logo and colors
- A cleaner, bolder look that reflects the energy and warmth of outdoor living.
- Now featuring the wood-like grain that echos the natural textures Highwood is known and loved for.
- Fresh design touches you'll spot across our furniture collections. Our classic oval gold badge has been reimagined into a sleek, modern rectangular silver badge. Have any questions regarding the new badge? Visit our FAQ page for more information.
- A smoother, more modern feel on our website and communications.
What Does This Mean for You?
While our visuals have changed, our promise remains the same: creating high-quality, all-weather outdoor furniture that brings friends and family together. You can still count on the American craftsmanship, durability and customer care you’ve always trusted.
As you browse our website, open our emails, follow along on socials, or unbox your next outdoor living product, you’ll notice the new look. Everything has been designed with you in mind to make your experience even more enjoyable and inspiring.
Looking Ahead
This brand refresh is just the beginning. We’re hard at work on exciting product launches, new collections, and fresh ideas that reflect our bold new branding. Stay tuned—you won’t want to miss what’s next for carefree outdoor living and elevating your outdoors!
Thank You!
None of this would be possible without you—our Highwood family. Thank you for being part of our story so far. We’re thrilled to step into this next chapter together. Remember, there’s always a spot at our fire pit, outdoor dining table, or backyard BBQ waiting for you!
Come take a look around and let us know what you think. Here’s to more moments outdoors, together.
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